Flybe to become Virgin Connect

From 2020, Flybe will become Virgin Connect, with an overall rebrand of Europe’s largest regional airline scheduled to be completed next year.

Flybe was acquired by Connect Airways, which is owned by Virgin Atlantic and its partners Stobart Group and Cyrus Capital, earlier this year.

Connect Airways CEO, Mark Anderson, was joined by over 200 Flybe leaders for the long-awaited unveiling of the airline’s new name. He said: “We are hugely excited by this milestone in our airline’s 40-year history. We will remain true to our heritage and reason for being, which is offering essential regional connectivity to local communities.

“At its heart, Virgin Connect will be passionately focused on becoming Europe’s most loved and successful regional airline. It will offer travel that is simple and convenient with the personal touch. Our customers will naturally expect the same exceptional travel experience as they do with other Virgin-related brands. Whatever their reason for flying, we want our customers to feel loved and know we will always put their needs first in every decision we take.

“As part of the Virgin family, we now have a tremendously re-energised team. From here on in, we invite our customers, partners and the communities we serve to join us on every step of this exciting journey.”